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In Conversation… with Frank Schaeffer • Episode 207 • Mim Senft

Frank Schaeffer In Conversation with Caregiving Expert Mim Senft, Managing Director of Motivity Care, exploring her work in Wellness and the future of Caregiving Management.


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Motivity Care. Concierge caregiving management for every stage of adult life. We take the complexity out of caregiving management combining a high-touch and high-tech services solution delivered through one point of entry. We take pride in offering every client both a digital online information organization system that is specifically designed for all vital medical, legal and personal information and customized services through your dedicated concierge manager to make sure you have what you need now and for the future, whether you are 50+ or 100+. Our unique MC Life Intell Platform provides best in class technology and bank level security to keep vital medical, legal and personal information secure and accessible 24/7 globally.


Mim Senft has 25+ years of corporate experience in project management, benefits design, health and wellbeing program strategy and implementation. She had oversight of strategy under the Optum umbrella for the Goldman Sachs Wellness Program and has worked with more than 70+ national and international clients. She holds certifications in group benefits, worksite wellness and property casualty insurance. 

Mim is a keynote speaker and facilitator for national and international conferences. She has also led corporate events, workshops and think tanks using an evidenced-based approach in the U.S.,Europe and Asia.

She is a co-founder of Global Women 4 Wellbeing (GW4W), a U.S. based non profit dedicated to empowering more healthy female leaders at all levels for a more sustainable world. She is a member of the National Wellness Institute and served on the Board of Directors; was a member of The Global Wellness Institute’s Wellness at Work Initiative, from 2015 to Feb. 2021; Advisory Board Member for the Women Business Collaborative (WBC), and co-chairs the Orange County Chamber of Commerce Wellness At Work Initiative.