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Episode 10 • Johanna C. Zeilstra

Frank Schaeffer In Conversation with Gender Fair CEO Johanna C. Zeilstra, exploring equity, equality, fairness, and the future of feminism.

Johanna currently runs Gender Fair, a platform that uses data analytics to determine an organization’s progress towards gender equality and diversity.


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Johanna is an established business strategist and an accomplished leader for both start-ups and global corporations. Over the past two decades, she has worked at PricewaterhouseCoopers and JPMorgan Chase, and with over a dozen client corporations, including Delta Airlines, Sony Pictures Entertainment, Philips, Lucent, Disney, Bank of America, and Occidental Petroleum. Her career has led her to work in Canada, China, Indonesia, France, and The Netherlands. She acts as a coach to senior executives on boards and top teams and has a passion for supporting and advancing professional women. She is an active board member of the Woman Business Collaborative (WBC), the largest women’s business movement for gender equality and diversity.

Johanna currently runs Gender Fair, a platform that uses data analytics to determine an organization’s progress towards gender equality and diversity. Prior to this, Johanna co-founded GiveBack, an innovative platform that makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives. GiveBack was launched on the Oprah Winfrey Show during her final season in 2011, and was subsequently acquired by one of the nations largest benefits administrators.

Johanna is originally from the Netherlands and educated in Canada where she earned an undergraduate degree in Sociology and a Masters degree in Business Administration. She resides in Westchester, NY, where she runs the Women Entrepreneurs Network and serves on several boards, including CEO Forum, Harbor Island Conservancy, and Princeton Faith & Work Initiative.


Gender Fair’s new app lets you search and scan products while you shop in-store, and provides detailed information about a company’s rating. Best of all, the app gives you a voice – allowing you to communicate with companies and show them that the values they demonstrate impact your buying decisions, encouraging them to accelerate equality.

Download the App or learn more at www.GenderFair.com.

Earlier Event: July 27
Episode 9 • Richard Forer
Later Event: August 6
Bonus Episode • Felicia Davis